Through an exclusive partnership between New Era and The ZY Institute, a limited-edition New Era 59FIFTY Harold Hunter signature cap was produced to commemorate the 1st Annual Harold Hunter Day.
What ended up as a fitting tribute to Harold was not intended as such from the start. Roughly six months prior to Harold’s untimely passing, New Era, Zoo and Harold began working on his signature 59FIFTY cap – part of New Era’s renowned Capture The Flag program in which elite artists, musicians, athletes and business moguls design their own LTD cap with proceeds donated to charity. New Era’s highly-exclusive Capture The Flag program features a short list of hand-picked celebrities including Spike Lee, Jake Burton, Roger Clemens, The Game, and others. Being recognized alongside such an impressive roster of global superstars was a huge honor for Harold, one that showed he had truly arrived.
“Harold was an extraordinary personality on par with the other icons we’ve teamed up with,” said New Era Marketing Manager Braden Dahl. “From his skating and acting career to his eccentric demeanor, Harold was New York and New York was Harold.”
“Harold put a ton of time and effort into designing his signature cap,” continued Dahl. “He was so proud of what he’d created that, after he passed, we knew we absolutely had to finish what he’d started. Zoo’s Mark Nardelli, New Era’s Michael Raychel, designer Greg Lucci, and Harold’s family were all instrumental in the success of this project which not only honors his memory, but also allows him to leave a lasting mark on the skateboarding world and beyond.”
Twenty-two painstaking steps were required to make each of the 288 caps that sold at select retailers around the world. Standout design highlights included a luxe black-on-black cashmere shell and visor, embossed Old English “HH” logo with faux diamond studs, silver pinstripe front panels, Harold quote embroidered on the interior band, argyle “HH/NY” embroidery under the brim, and “cab yellow” satin lining with a map of Harold’s favorite NYC skate spots. Plus, to add to the exclusivity, each cap was packaged in a satin-lined box. Harold definitely would have been psyched!
A portion of all proceeds from the sale of Harold’s New Era 59FIFTY cap were donated to Stoked Mentoring – a New York-based non-profit that uses action sports to positively impact the lives of at risk inner-city youth. Harold’s hat has long been sold out at this point, so if you want one, your best is eBay.